Custom website copy sown with passion, purpose, and soul.

Grounded Floral Farm

WORK

from the studio

Warm, Joyful, Caring

Brand Messaging | Custom Website Copy

Grounded Floral Farm

Beverly, Massachusetts
Floriculture

The Brief

How does one small seed grow into a flower in bloom? It all starts at the root. The same goes for a brand or rebrand in the making. For Grounded Flower Farm, it was time for her website and messaging to reflect why she started this farm in the first place while showcasing all of her new offerings and staying true to her welcoming and lighthearted tone.

We got our hands a little dirty.

Story Arc

We colored outside the lines to build on the founder’s playful nature and voice. With multiple offerings on hand—Dahlia Tubers, CSA Shares and Workshops, we navigated a fine line of ensuring all of the information that was needed was included while keeping the reader enticed and entertained along the way.

A refreshed digital home.

The Result

We played around with all of the flower puns and brought this brand to life with revamped messaging and website copy that showcases Grounded’s variety of offerings for the everyday flower lover and florist while staying true to its roots.