Brand messaging for this beautiful lifestyle shop.

Love, Whit

WORK

from the studio

Cheerful, Fun, Lovely

Brand Messaging

Love, Whit

Miami, Florida
Lifestyle Shop

The Brief

Whitney Kerney is an incredibly gifted brand designer based in Miami, who is also the woman behind WK Creative. She reached out to us with something special in mind–brand messaging for her brand-new lifestyle shop to celebrate all things pretty.

A joyful partnership that felt more like catching up with a good friend.

Story Arc

We had an onboarding call with Whitney to hear her specific vision for her brand, and then we were off writing her all-encompassing brand messaging guide for Love, Whit. It was so special working on a brand (an e-commerce one, nonetheless!) that reflected Whitney’s personal style and heart.

The cutest, most swoon-worthy brand messaging copy.

The Result

In the end, Whitney absolutely adored her brand messaging copy and had what she needed to get going on her launch plan for Love, Whit across product labels and website design. Building this brand was a team effort–a combination of our love for the written word and Whitney’s passion for self-care.