In honor of Mother’s Day, for May’s installment of our Beyond the Brand interview series, we’re highlighting one of our favorite entrepreneurs to share her experience, wisdom, and learnings from juggling a growing creative brand and family. Meet Jen of Hello June Creative, a boutique brand identity and web design studio crafting colorful and elevated brand identities for creative visionaries. We are SO lucky to call Jen a friend, a creative partner, and a trusted collaborator so it’s our pleasure to introduce you to her and share a piece of her story.
We are so grateful for Jen’s vulnerability and honesty; whether you are a mom, hope to be a mom one day, or love someone who is a mom, we hope you take something away from this interview. Shall we?
Hey guys! I’m Jen, and I’m a brand and web designer for self-made, luxury, creative service providers such as interior designers, fine artists, and premium coaches.
June was the month my son Ryder was born (2020) and the month I married my high school sweetheart (2016). Right after I had my son, I realized that the sweet sound of a “hello” to a new friend, combined with a month that represents springtime and new beginnings was the perfect way to rename my business!
Such a great question—and the answer is that I don’t believe true work/life/motherhood “balance” is actually possible. I prefer positioning the way I navigate the various parts of my life as “holistic harmony” and a rise and fall of different seasons of life.
Recently I’ve structured my schedule to make for lots of time chasing after a 2-year-old (I work 4-5 hour workdays that end at 2 pm and only work M-Th). When I had Ryder, I committed to taking every Friday off to make that a day for me and him to spend fully together and I have loved having a four-day work week! At the end of the day, it’s more about flexibility and prioritizing what truly needs to be done rather than trying to fit everything into my days.
Time scarcity is the biggest one—not feeling like I have enough time to get everything done that needs to get done. I’ve worked through this with lots of support from my coach and other mentors in my life. There are a couple of things that have really helped: switching from a daily to a weekly to-do list, focusing on only one or two work priorities per day, and moving into more premium services so I can work with fewer clients at a time.
A second obstacle I’ve had to face (and one that won’t ever truly go away) is mom guilt, or even just the guilt associated from spending time away from your child, even if it’s for an enriching or self-care reason! Reminding myself of my intentions with my business and the fact that I am currently the main provider for our family really helps with this, along with a very limited working schedule that makes a lot of room for mom/baby time.
Working with contractors is an incredible way to expand and up-level the value of your services as a creative service provider, and I’m so grateful for all the incredible people I get to collaborate on client projects with! One of the things that has helped me especially with my limited working hours is to get into a communication and project management groove with my contractors.
It goes like this for me: brief, deposit, service, internal refinement, client refinement, and then wrap up. I love working with contractors who are already top of their field, not only so I can provide the highest quality work for my clients, but because they typically require less management than more junior contractors. In the future when I have more time in my schedule, I’d love to implement an internship program to help pour back into newer designers who are looking to learn while they work!
Facebook groups are a wealth of knowledge and connection, and there are so many podcasts out there as well for everything under the sun! I’ve also personally navigated this by shamelessly making friends online. I’m always in my IG DMs chatting with various people, and Voxer is the BEST for asynchronous communication with friends who live in different time zones too. Plug for my podcast for brand designers, Better: The Brand Designer Podcast, we also have a Facebook community.
Entrepreneur highlight reel:
Motherhood highlight reel:
I read about this in a book called “Essentialism” by Gregory McKeown: If you don’t prioritize your schedule, someone else will do it for you. Basically, treat your calendar like a shrine. Only let things onto it that truly make you happy, make you money, or add value to your life or someone else’s in a way that feels fulfilling for you. Also, ASK FOR HELP! It’s impossible to run a business fully on your own, raise a child on your own, and not experience intense burnout or anxiety. Take help when it’s offered!
I have a whole podcast episode about this! There are a handful books I go to or reference: Essentialism, The Ruthless Elimination of Hurry, The Coaching Habit, The Advice Trap and You are a Badass at Making Money to name a few of my favorites.
That you can make whatever you want, and that you can design your life however you want. That the 40-hour workweek is dead, and there’s another way to make the income you want while truly living your life. That, in the words of Bob Ross, there are no mistakes in creativity, just “happy accidents.”
The launch of my official sales page for brand identity intensives! These are two-week intensives that get clients the results of a custom-designed brand in half the time and with half the budget. They’re one of my most popular services and I am excited to share more about them!
And there you have it. We hope you enjoyed getting to know Jen and hearing some of her story. We are so grateful for her vulnerability and feel honored to work with inspiring creatives like her and in awe of how she seemingly juggles it all.
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