Consider this your newsroom for all things copywriting, business, and head-turning stories, especially those beautifully told. Welcome.

Above The Fold

JOURNAL

When I first started Lāer, a lot of things felt clunky. I was learning through trial and error every day, and using so many different tools to accomplish one goal—client management. I was invoicing my clients on some free platform I’d found that had wonky designs and was limited to its singular function. My contracts […]

HoneyBook

Entrepreneurship

Hello again, friend.  It feels like it’s been a whirlwind here at the studio these past few months–juggling exciting client projects, diving into our newest studio offering The Studio Hour, and, well, navigating the delightful chaos that comes with running this busy story house. Amidst the busyness, our beloved Above The Fold blog may have […]

self-reflection journal prompts

Entrepreneurship

*Deep inhale.*  Ahhh…that spring air is rolling through and bringing with it earthy scents of mulch, new life, flowering trees, and an invitation to spend more time outside. It’s no wonder April is Earth Month and sustainability is top of mind. We imagine everyone is welcoming that spring invitation with open arms, ready to get […]

Sustainability in business with Adam Simone of Leaf Shave

Beyond The Brand, Entrepreneurship

Can you feel the love in the air? Tis’ the season, after all. It’s that time of year when we pause to appreciate the loved ones in our lives and open our hearts to receiving a little extra love ourselves. But, as our busy schedules fill to the brim and we begin to notice all […]

Showing love to service providers

Entrepreneurship, Impact

Looking for some expert love advice from a professional? We’ve got you covered in this month’s Beyond the Brand interview. We’re sitting down with coach Anna Reidenbach to discuss all things love and business. How can we learn to love our work more? And, how can we love ourselves within that work? We asked these […]

Beyond The Brand, Entrepreneurship

Welcome to a chapter in the life and business of Alex Fairchild. Alex is the founder and lead designer of Marked By Alex, a creative design and floristry studio out of Denver, Colorado that offers artwork to the world (in the form of flowers and raw elements) that inspires, excites, and sparks conversation. With the […]

evolution of self and business

Beyond The Brand, Entrepreneurship

November is upon us, and this month comes with an important reminder.  Yes, to give thanks, but also…to give back.  How can we make our actions, spending choices, and business plans have a bigger impact on the good in the world? This was the question on our Studio’s mind as the holiday season began rolling […]

giving back through business

Beyond The Brand, Entrepreneurship

This month, the studio has been reflecting on what it means to work your way. And, sometimes, the only way to really work your way is to create your own business. So, it seems fitting that we speak with Lisa Hennessy of Fernweh, a creative studio located on the island of Kauai, HI., for this […]

Mission driven

Beyond The Brand, Entrepreneurship

In honor of back to school (maybe it’s all of the email campaigns we’ve been writing for our clients), we’re looking at how we approach going back into work. Not that we’ve been slowing down much (or not working), but I will say that things have felt intentionally…lighter during these sun-soaked months. And with fall […]

productivity hacks

Entrepreneurship

Artist and businesswomen…these words don’t often find themselves next to each other. Nor do the words visual and communication, but it’s these combinations of words, and worlds that Calvina Nguyen has beautifully combined to create Your Brand Spark. A visual brand strategy studio that helps small businesses look and feel their best. For August’s installment […]

Visual Storytelling

Beyond The Brand, Entrepreneurship