Meet the platform we rely on for beautiful emails, easy automations, and a streamlined workflow that actually works for us.

If you’ve been in our corner for a while, you already know how much we love great storytelling and a beautiful aesthetic when it comes to pretty much everything we do…but especially when it comes to sending emails. But what you might not know is just how much of that magic is powered behind the scenes by Flodesk.

We’ve been Flodesk fans since day one. As a creative copywriting studio that thrives on clarity, personality, and storytelling (written and visually), we needed an email marketing platform that could keep up, was easy enough to use, and have it all looking good doing it, too. We’ve dabbled in other platforms in the past for our clients, and they were always just a tad complicated and came with a learning curve. We were not game to make email marketing more challenging than it needed to be. Choosing to go with Flodesk was a simple decision. It’s not only delivered from the start, but it’s continued to grow alongside us, rolling out features that make our email marketing setup smoother, smarter, and more impactful year after year.

Here’s a peek inside our current email marketing setup with Flodesk—and why we’ve never looked back since day one of Laer.

Read enough and want make the switch to Flodesk? As a Flodesk Partner, we’re sharing 50% off your first year of Flodesk.

01. One platform, multiple touchpoints

While most people associate Flodesk with beautiful newsletters (and for good reason), we use it for so much more than that:

• We schedule monthly updates and send thoughtful long-form content (straight from our founder, Rachel) to our email community
• We easily share free resources and lead magnets through automated workflows
• We sell digital products through the Laer Shop where shoppers can get instant access to their digital resources, all thanks to Flodesk Checkout
• We automate key pieces of our client onboarding and delivery process like adding a new inquirer to our email list

Having all of these features in one platform saves us a lot of time, and as any business owner knows, that’s truly a lifesaver.  

02. Branding that is us

Flodesk makes it easy to create emails that feel like an extension of our brand. Fonts, colors, layouts—they’re all customizable, and the templates are just as beautiful as they are user-friendly. As a studio that cares deeply about aesthetic and brand cohesion, we appreciate not having to sacrifice one for the other when you leave our website and receive an email from us. We believe a brand should be cohesive no matter where it’s showing up.

We’ve been able to upload our brand logos, imagery, colors and fonts to keep a unified visual brand identity.

03. Automation made (actually) simple

Flodesk has always been intuitive when it comes to building workflows, but the newest features have taken things up a notch. Some of our favorite recent upgrades include:

• Triggering a workflow automation directly from a form: No segment needed. This is a huge time-saver when delivering lead magnets or onboarding new clients.
  
• Allowing subscribers to re-enter workflows: Perfect for seasonal campaigns or offering repeat access to resources.
  
• Using existing segments in new workflows: Smart segmentation without the extra setup.
  
• Exclude specific segments from workflows: A game-changer for launches when we want to make sure current customers or recent buyers aren’t bombarded with info they don’t need.

These updates give us so much more flexibility than ever, and they allow us to tailor the subscriber journey with intention, which is so important to us and makes a big impact on your readers. 

04. Checkout, but make it seamless

One of our favorite Flodesk features? Flodesk Checkout. 🛒

In the past, selling a digital product required juggling multiple platforms like and using even more platforms to connect purchasers to our email list. Sometimes, all of the connections would pause or have a tech glitch, and it wasn’t always seamless when you needed it to be. Plus, there was the challenge of paying for multiple platform subscriptions. So when Flodesk announced its checkout feature, enabling an online shop all in one place, it was a no-brainer for us, and we immediately made the switch.

Because of it’s easy-to-use features, we were able to get our Flodesk Checkout setup in as little as one day.

Flodesk Checkout lets us:

• Create beautiful sales pages for each of our digital products
• Accept payments (and multiple payment options) directly from shoppers
• Deliver our digital products automatically and with ease
• And (bonus) build our email list at the same time 🎉

Flodesk Checkout is so, so simple, professional, and designed with the user experience in mind so that nothing feels clunky or gives the customer any hesitation about making a purchase. Plus, being able to utilize our branding, fonts, and images enables a seamless experience whether a shopper clicks from our website to our Flodesk landing page. 

It doesn’t get much smoother than that. 

05. Connected tools, less chaos

Another reason we’ve stuck with Flodesk? It plays really nicely with the rest of our go-to tech tools. Our CRM system (we use HoneyBook) connects seamlessly, and we never have to think twice about manually adding new inquiries to our email list. Again, it’s just one other step we don’t have to worry about in our client experience.

06. Always evolving

Since we started using Flodesk, we’ve watched them continue to uplevel their platform in ways that are genuinely helpful to its community, and not just flashy. Whether it’s the ability to optimize workflows without disruption or republishing automations without needing to reset everything, it’s clear their product team is building for its users, not just itself. 

We’re always excited to see what they’re rolling out next—and even more excited to keep writing and designing our own Flodesk emails. 

Ready to build a powerful email marketing setup of your own?

We’re proud to be a Flodesk Partner, and, as you’ve probably noticed, we can’t recommend the platform enough. If you’re ready to elevate your email marketing, simplify your systems, and connect (and nurture) your audience in a way that truly feels authentic to your business—Flodesk is the place to start.

Use our link to get 50% off your first subscription. …and you can thank us later.

*Disclaimer: As a Flodesk Partner, we may earn a commission if you sign up through our link. We only recommend tools we truly use and love. And Flodesk is absolutely one of them.