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With a steadfast passion for the written word.
Home of Creative Guides, Supportive Partners, & Intentional Storytellers
OUR STORY
OUR MISSION
Impact &
Connection
With a journalistic foundation, we aim to uncover and write the most compelling stories for today’s leading, purpose-driven brands.
If you couldn't tell, we're pretty obsessed with words and serving brands all over the world. Beyond words, we’re travelers, painters, photographers, parents, hikers, foodies…we could keep going here, but you get the idea. We love working with great people bringing cool products and services to life that make the world just that much better. You, too? We're glad you're here.
Heart-Led, Community-Minded, Experts in Their Craft
who we are
A Creative Writing Studio with Purpose
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Look closely, and you’ll see Lāer is ‘real’ backward. This speaks to the authenticity we bring to every person we meet and team member we hire. We’re all about forging relationships with good people and writing authentic narratives that stay true to a brand’s heart. Listen closely, and you’ll hear ‘layer.’
This speaks to how we dig deep to understand each brand’s purpose, peeling back its intricacies layer by layer. We not only aim to help our clients understand the magic that lies within but also a clear and deep understanding of their perspective and how to communicate it with complete originality.
Because We're All Complicated and Layered
the narrative
Beneath Our Studio Name
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Obsessed with the written word
We’re copywriters, creatives and completely curious. While the word is the final product, we’ll scour, search, and become subject matter experts to get us there—letting our curiosity and questions guide us to the root of the story, just like any journalist.
We keep it real
We focus on the real and lead with intuition and empathy to uncover what’s true to you. You know, the layers that make up every aspect of your brand, just like a fingerprint—unparalleled and entirely unique. That also means you won’t find any carbon-copy messaging or glazed-over phrases here.
Impact first, always
We love working with good people doing great things. From an organic fruit farm paving the way in mindful eating to a sustainable handbag company or a luggage brand built on the power of travel—at our core, you’ll find passionate players who are just as much invested in your mission as you are.
Your Co-Creators
Sure, we’re remote, but that never stopped us from working with brands all over the world. Our team is a collective of writers, editors, and creative directors who love nothing more than collaborating with our clients to help them get the words out into the world. We’re not just a copywriting studio, we’re your creative partner.
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What Really Sets Us Apart
our ethos
The Lāer Difference
Making headlines from Portland and beyond.
highlights
Noteworthy Studio Features
Rachel here, and I'd like to share a little story of my own. You see, I wasn't always writing for brands. Fresh out of college with a journalism degree, and slim pickings at a career in print, I found myself seeking an adventure. So adventuring I went. I moved from a small town in Ohio and found myself in District 1, the epicenter of Ho Chi Minh City, Vietnam worlds away from everything I knew. It was this singular choice I credit to what I do today.
A story rooted in journalism.
After freelance writing for five-star luxury hotels and penning travel guides, I made my way back to the U.S. and joined the PR world telling the stories of Travel Oregon, Bob's Red Mill and Kettle Brand Chips. A curiousity to go in-house eventually led me to Nike, the epicenter of brand storytelling as one of two digital copywriters writing for all of North America. It was clear, storytelling and weaving words and phrases together was my jam.
A growing passion for travel, lifestyle and sportswear industries.
the pLOT
