Pieces of art you can live in and live with.

WORK

For founder, artist, and namesake of Amber E. Lea, Amber has always been drawn to making beauty with her hands. Over the past 30 years, her art and medium has deepened from ceramics to jewelry, and now extending into homewares. In addition to her growing craft, her appreciation for sustainable materials, purpose-driven design, and supporting the next generation of artists was, too. Amber E. Lea's brand had greatly evolved since its inception nearly a decade ago, and it was time for a refresh.

Handmade, sustainably-sourced jewelry and homewares that honor your aesthetic and lifestyle.

introductions

Services

Details

Brand Voice & Tone
Brand Messaging
Custom Website Copy

Industry: Sustainable Jewelry & Homewares
Location: San Luis Obispo, CA
Year: 2023

With goals to establish a brick and mortar, expand price points, her team, and provide mentorship to college art students, she was ready to invest in a lasting brand experience that could fuel this next iteration of Amber E. Lea for years to come.

The brief

Unearthing a new narrative.

the story arc

We partnered with Thuro Design on Amber’s visuals, and collectively leaned into the tagline, "Art has no limits," with a brand voice and tone rooted in intentionality, warmth, creativity, and care—all aspects she holds close when it comes to the materials she sources, the partnerships she upholds, and her approach to designing jewelry. Working with Amber felt like an artistic collaboration in all its forms.

Intentional messaging to convey Amber's business and heart.

the results

The words we wrote not only made their way onto her website but onto her product packaging and social media channels, too. Amber finally has something that feels intentional that represents her story and her brand's reason for existing. She can now greet this next iteration of her brand with something that's quite literally a work of art.