This sustainable lip care brand brings clean ingredients and a refreshingly inclusive approach to the world of beauty. With the idea of empowering self-expression through lip care (no full face of makeup necessary), LipLoveLine aims to eliminate the societal expectations around needing a ton of makeup and inviting its customers to celebrate beauty in all its forms.
Brand Voice & Tone
Custom Website Copy
Industry: Beauty
Location: Richmond, VA
Year: 2022
We partnered with our friends at Sarah Olivia Marketing to help them blend LipLoveLine's brand visuals with inclusive, empowering language that celebrates natural beauty, while inviting customers to join this lip care movement.
When LipLoveLine approached us, they sought a brand voice and messaging that would authentically reflect their deep connection to their community. We created a platform that truly speaks to what they value most. We loved the opportunity to let our make-up and beauty syntax shine (no pun intended), with inspiring messaging, playful product names, and descriptions.
Copywriting: Lāer Studio
Brand & Website Design: Sarah Olivia Marketing
Brand Photography: Beauty Plus Content