Celebrating beauty in all its forms.

WORK

This sustainable lip care brand brings clean ingredients and a refreshingly inclusive approach to the world of beauty. With the idea of empowering self-expression through lip care (no full face of makeup necessary), LipLoveLine aims to eliminate the societal expectations around needing a ton of makeup and inviting its customers to celebrate beauty in all its forms.

More than a beauty brand.

introductions

Services

Details

Brand Voice & Tone
Custom Website Copy

Industry: Beauty
Location: Richmond, VA
Year: 2022

Distilling LipLoveLine's mission through an inclusive yet cheeky brand voice and tone, comprehensive website copy, and product descriptions.

The brief

A partnership rooted in creativity.

the story arc

We partnered with our friends at Sarah Olivia Marketing to help them blend LipLoveLine's brand visuals with inclusive, empowering language that celebrates natural beauty, while inviting customers to join this lip care movement.

Compelling copy that shined (sorry, we had to).

the results

When LipLoveLine approached us, they sought a brand voice and messaging that would authentically reflect their deep connection to their community. We created a platform that truly speaks to what they value most. We loved the opportunity to let our make-up and beauty syntax shine (no pun intended), with inspiring messaging, playful product names, and descriptions.