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Formerly Hawaiian Organic Noni, Real Noni is a family-owned and operated farm based in Kaua’i. Their product’s core ingredient—Noni fruit—puts açaí to shame when it comes to anti-inflammatory and antioxidant powers. They grow, harvest and bottle Noni fruit right on their farm and have been at it for over 30 years.
Meat Noni fruit—potent, natural nourishment
for feeling your best.
introductions
Services
Details
Brand Voice & Tone
Brand Messaging
Custom Website Copy
Product Labels & Descriptions
Industry: CPG, Health & Wellness
Location: Kauaʻi
Year: 2022
For a brand that's been around for decades and was embarking on a refresh, the grappled with how to hold onto their history while appealing to today's target consumer.
The brief
A deeply collaborative process.
the story arc
We conducted a deep dive into the brand's history, competitors, today's ever-evolving health industry, and where Real Noni fits in. We were even brought on virtual farm tours to get a feel of the magic that's so potent on the rich grounds that bear the Noni fruit. While education around the benefits and powers of Noni remained a cohesive thread through the brand's messaging, their fermentation process was their biggest value proposition as it yields the rawest and highest potency of this ancient fruit, bringing transformative results to those who use it.
Messaging rooted in passion and purpose.
the results
Our work resulted in comprehensive messaging that's not only concise and ties back to their values, but speaks to why they started the business in the first place—to protect the land, honor tradition, and help people feel their best.
Branding: Nice People
Copywriting: Lāer Studio
Additional Copywriting: Alexa Sibberson of Nice People
Illustrations: Wendy Hollender
