As we celebrate Earth Day, there’s no better time to spotlight visionaries who are shaping the future of sustainable design in today’s world and market. Enter Giada Tamborrino, the innovative mind behind GT Studio. With her finger on the pulse of eco-conscious brand and packaging design, Giada’s journey from self-taught designer to the helm of […]

Travel and storytelling are two concepts we hold close to our hearts here in the studio. With a month of travel headed our way, it felt fitting for this Beyond The Brand interview to come to life. We’re honored to welcome Annika Bielig Bussmann, founder of SOULBASE magazine, an independent, interview-style lifestyle magazine featuring creatives […]

When I first started Lāer, a lot of things felt clunky. I was learning through trial and error every day, and using so many different tools to accomplish one goal—client management. I was invoicing my clients on some free platform I’d found that had wonky designs and was limited to its singular function. My contracts […]

Hello again, friend.  It feels like it’s been a whirlwind here at the studio these past few months–juggling exciting client projects, diving into our newest studio offering The Studio Hour, and, well, navigating the delightful chaos that comes with running this busy story house. Amidst the busyness, our beloved Above The Fold blog may have […]

*Deep inhale.*  Ahhh…that spring air is rolling through and bringing with it earthy scents of mulch, new life, flowering trees, and an invitation to spend more time outside. It’s no wonder April is Earth Month and sustainability is top of mind. We imagine everyone is welcoming that spring invitation with open arms, ready to get […]

Can you feel the love in the air? Tis’ the season, after all. It’s that time of year when we pause to appreciate the loved ones in our lives and open our hearts to receiving a little extra love ourselves. But, as our busy schedules fill to the brim and we begin to notice all […]

Looking for some expert love advice from a professional? We’ve got you covered in this month’s Beyond the Brand interview. We’re sitting down with coach Anna Reidenbach to discuss all things love and business. How can we learn to love our work more? And, how can we love ourselves within that work? We asked these […]

It’s true–good things take time. Any creative understands the value of precision, of taking a long look at a project to yield the best results. Most of our services here in the Studio are longer in nature, but we couldn’t help but wonder, what if this process could be sped up? What if we could […]

Welcome to a chapter in the life and business of Alex Fairchild. Alex is the founder and lead designer of Marked By Alex, a creative design and floristry studio out of Denver, Colorado that offers artwork to the world (in the form of flowers and raw elements) that inspires, excites, and sparks conversation. With the […]

November is upon us, and this month comes with an important reminder.  Yes, to give thanks, but also…to give back.  How can we make our actions, spending choices, and business plans have a bigger impact on the good in the world? This was the question on our Studio’s mind as the holiday season began rolling […]

There’s something especially comforting about this time of year. It could be the crisp Autumn air, the sound of crunchy leaves underfoot, or perhaps it’s the spooky stories we cling to when October comes around. Whether we realize it or not, this is the time of year we all gravitate toward the fantastical, the unusual, […]

This month, the studio has been reflecting on what it means to work your way. And, sometimes, the only way to really work your way is to create your own business. So, it seems fitting that we speak with Lisa Hennessy of Fernweh, a creative studio located on the island of Kauai, HI., for this […]

In honor of back to school (maybe it’s all of the email campaigns we’ve been writing for our clients), we’re looking at how we approach going back into work. Not that we’ve been slowing down much (or not working), but I will say that things have felt intentionally…lighter during these sun-soaked months. And with fall […]

Artist and businesswomen…these words don’t often find themselves next to each other. Nor do the words visual and communication, but it’s these combinations of words, and worlds that Calvina Nguyen has beautifully combined to create Your Brand Spark. A visual brand strategy studio that helps small businesses look and feel their best. For August’s installment […]

I returned from the land of pasta and wine not too long ago and I had some time to reflect on how this affected my outlook on remote work and life in general in and outside of my business. This wasn’t a typical trip. I don’t even think I can call it a vacation as […]

Water bottles, iced coffee cups, picnic supplies…it’s no surprise that summertime brings global awareness around waste, plastic use and how we are interacting with the outdoors. For Plastic-Free July, we wanted to chat with our favorite source of wisdom on sustainability—Sustainably Aimee.  Aimee, is a social media consultant and expert on sustainability practices. She also […]

I’m going to tell you a story about the evolution of our studio. I’m writing this as I make my way to Florence, Italy. I’m at the very start of my three-week trip with my husband where I’ve tasked myself with the goal to work remotely whilst site seeing, wine sipping and celebrating a family […]

In honor of Mother’s Day, for May’s installment of our Beyond the Brand interview series, we’re highlighting one of our favorite entrepreneurs to share her experience, wisdom, and learnings from juggling a growing creative brand and family. Meet Jen of Hello June Creative, a boutique brand identity and web design studio crafting colorful and elevated […]

One of the best things about our work is the partnerships we have with other incredible creative entrepreneurs, founders, and individuals who are changing the game with their talent, passion, and commitment to their craft. We’ve had the opportunity to sit down with these create entrepreneurs changemakers in our own interview series, Beyond the Brand. […]

Starting a business is not easy. Deciding when it’s time for a big change or evolution can be even more of a challenge. Leilani Banayat is a good friend of the studio’s (hint: she’s the creative behind our most recent brand photos!) and an incredible lifestyle and wedding photographer here in Portland and her year […]

It’s no secret that spending time online isn’t always the best for our mental health. But what if it’s your career as a content creator?  For our latest in our Beyond the Brand interview series, we got the opportunity to chat with Candace Molatore, the content creator behind @hey.candace. We talked about building an online […]

Third time’s a charm. Our interview series, Beyond the Brand, continues with our third installment and first interview of 2022. In case you missed our interviews with entrepreneurs Kristina and Jaclyn you can find them here and here. We had the chance to hear from Bree McCool, the entrepreneur and photographer behind Bree McCool Photography […]

It’s that time of year again—the time to take inventory of your life and choose new habits that will best serve you in this new season. The beginning of a new year always welcomes reflection and goal-setting. But let’s face it, how many unattainable goals have we set for ourselves only to drop a month […]

The season of giving is here. It’s the time of year for shopping lists, bustling holiday crowds, and snagging that perfectly quirky, elegant, or trendy gift for that friend you have in mind. For many, gift-giving is something of a sport, an opportunity to stretch your creativity to find the gift that will make your […]

How she builds two businesses one step at a time and her journey navigating entrepreneurship. Our interview series, Beyond the Brand, continues with our second installment. In case you missed our first interview, you can find it here. We had the chance to hear from Jaclyn Tracy, the founder of conscious marketplace, SISTAIN, and a […]

How She Created a Mission-Driven Business & How She Faces the Challenges of Entrepreneurship Welcome to the first interview for our new series, Beyond the Brand. In the coming months, you will get to sit down with your favorite cozy beverage and learn from the inspiring founders and creative minds behind brands that are making […]

Let’s talk about the importance of creating a space that welcomes creativity for YOU and your business. I recently came across an article on Medium that talks about making an office space through trial and error. It explained, “You could spend a long time creating the perfect environment but until you begin to create in […]

We all need a little refresh every now and then. Whether it means refreshing your hair,  wardrobe or mindset, having a clean slate or fresh start can work wonders, even with just a few tiny tweaks. The same goes for your copy. Copy can get stale or boring over time without some upkeep, if not […]

Making mistakes to a certain extent is unavoidable in life and in copy. And we could argue that making mistakes is actually a good thing.   Often they teach us valuable lessons and set us on the right path. But, who wouldn’t want to avoid some mistakes all together if they could; especially in copy. […]

You’ve encountered stories all your life.  Be it the elementary school teacher sitting you down in a circle and pulling out your favorite picture book, or the blurb you saw on the back of a bag of potato chips the other day, stories stick with us. 

Finding your brand voice is an essential step for growing your business. It can be difficult to know where to start. These 5 questions will guide you through the process of creating a voice that fits your brand and sticking to it. Do you have a brand voice? If you answered no or if you’re […]