Believe or not, I’ve worked with companies in the past who thought they didn’t need social media to market their brand or share their brand story. Scary, right? If you’re one of those people, don’t click out just yet! They didn’t think they needed one of the most powerful digital marketing tools because they weren’t […]
Finding your brand voice is an essential step for growing your business. It can be difficult to know where to start. These 5 questions will guide you through the process of creating a voice that fits your brand and sticking to it. Do you have a brand voice? If you answered no or if you’re […]
Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]
If you want your business to succeed, you need to get crystal clear on your messaging strategy. Here’s why.