Believe or not, I’ve worked with companies in the past who thought they didn’t need social media to market their brand or share their brand story. Scary, right?
If you’re one of those people, don’t click out just yet!
They didn’t think they needed one of the most powerful digital marketing tools because they weren’t a visual brand and they weren’t in the creative space. But that doesn’t matter anymore because there’s so many ways to share narratives and information about your company apart from just using cool visuals.
When it comes to sharing your offerings and brand story on social media, the options are endless. What’s important to remember is that people are going to social media for inspiration, education and value across multiple industries. So in todays’ world, it’s ESSENTIAL that you start showing up there, too.
If you’re unsure on where to begin, here’s a few tips to get you started:
As you begin putting together your social media content, remember that people connect with people. The more personality and stories you share about the face behind the brand, the better. 🙂
So, are you ready to start sharing your brand story with the world of social media? Get to it!
And for more tips on storytelling, content and inspiration, be sure to subscribe to our newsletter below.