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OUR approach
Leading With
Curiosity
Rooted in journalism and honed by decades of agency and in-house experience, our relentless curiosity drives us to uncover the heart of your brand's story. We ask the hard questions, conduct in-depth research and quickly become subject-matter experts, completely immersing ourselves in the world of your brand.
From there, we get to the root of what makes your brand tick and thread its purpose through every single word, phrase and story. Our goal? To help you share your story in a way that’s not only unmistakably you, but also one your audience will never forget.
Think of us as your integrated copywriting partner.
Our writing retainers are artfully structured to support your team with ongoing copy needs as they arise, like those never-ending product descriptions, messaging development for that upcoming product launch campaign, or those paid ads and emails targeting a whole new audience. Where there's words, count us in. We’ll seamlessly integrate into your preferred project management tool, attend creative reviews and check-in calls, and quickly get up to speed on who's who and how we can help. It’ll be the simplest onboarding process you’ve ever experienced.
Our writing retainers are ideal for those seeking a 3-month+ ongoing copywriting partnership.
Capabilities
+ Brand Narratives
+ Voice Guidelines
+ Campaign Messaging
+ Scriptwriting
+ Landing Pages
+ Product Descriptions
+ Email Campaigns
*Hours range from 20/month all the way up to full-time copywriting support.
+ Paid & Organic Social
+ SMS Copy
LESS
Bring your product, brand, or message to life with a comprehensive creative campaign.
You’ve got the product or the idea, but when it comes to bringing it to life in the world, that’s where the words count. We’ll conduct in-depth research and analysis of your target audience, competitors, and the current state of the market, as well as provide strategic recommendations for a path forward. From there, we’ll develop multiple campaign concepts for potential execution. With the winning concept in mind, we’ll bring it to life through hard-hitting taglines and your channels of choice—from ad copy and emails to landing pages, product descriptions, and the list goes on.
THE DETAILS
+ Research & Strategy: We'll collaborate with you to analyze your competitive landscape and identify opportunities to differentiate your brand. After identifying industry trends, we'll develop a strategy that highlights your unique value proposition and resonates with your target audience.
+ Creative Development: We'll collaborate to generate a diverse range of creative campaign ideas, each designed to capture your audience's attention and drive action.
+ Campaign Writing: Including campaign messaging and executional copy across ads, email, landing pages, social, video, etc.
+ 2-3 Week Timeframe
*Customized scope based on project goals.
LESS
Meet our signature service.
Here, our work leans hard into our journalism roots, where research and strategy are key before any type of writing begins. We spend the first 1-2 weeks analyzing your competitive landscape, target audience, and how you fit into the mix. From there, we move onto your brand guidelines developing comprehensive messaging to bring your brand to life across every facet.
Once we build the foundation of your business, we’ll execute these guidelines onto your new digital home. Throughout this process, we’ll work collaboratively guiding you throughout each phase to uncover the layers that make up your brand. While this offering is extensive, you’ll walk away with a complete brand ecosystem with messaging and website copy to truly make an impact in the digital world.
THE DETAILS
+ Client Questionnaire
+ 60-Minute Strategy & Onboarding Call
+ Industry Analysis & Brand Discovery
+ Collaboration With Brand / Web Designer As Needed
+ Search Engine Optimization Add-On As Needed
+ 2 Rounds of Revisions & Review Calls Per Deliverable
+ 6-8 Week Timeframe
+ Comprehensive Brand Messaging Guidelines Draft (Google Doc)
+ Comprehensive Brand Messaging Guidelines (PDF Design)
+ 6 Pages of Custom Website Copy (Google Doc)
LESS
Get our writing support for one whole day.
You'll work closely with our writing team for one day, beginning with a kickoff call in the AM followed by a mid-day check-in, with your copy delivered first thing the following day. It's collaborative, it’s fast, and it might be just what you've been looking for. If you've wanted to nail that campaign messaging, upgrade a sales page, write that email sequence or blog posts, but don't have the time to spend several weeks (sometimes months) on one of our copywriting projects, this is the perfect opportunity to get the words you need—hot off the press. Spots are limited.
THE DETAILS
+ Mid to Long Form Sales Page & (3) Accompanying Emails
+ (5-8) Email Sequence
+ (4) Pages of Website Copy
+ (2) Creative Campaign Messaging Approaches
+ Custom Deliverable - to be agreed upon in advance.
+ 1 Week Timeframe
LESS
Well, hello. Once we receive your inquiry form and decide we're an aligned fit, we’ll schedule a Discovery Call and ask you to tell us more about your brand and your goals.
We’ll then send a custom proposal with copywriting offerings for you to review.
