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Elevating brands through tailored copywriting solutions.
Copywriting, At Your Service
SERVICES
OUR approach
Leading With
Curiosity
Rooted in journalism and honed by decades of agency and in-house experience, our relentless curiosity drives us to uncover the heart of your brand's story. We ask the hard questions, conduct in-depth research and quickly become subject-matter experts, completely immersing ourselves in the world of your brand.
From there, we get to the root of what makes your brand tick and thread its purpose through every single word, phrase and story. Our goal? To help you share your story in a way that’s not only unmistakably you, but also one your audience will never forget.
Impact-Minded & Results-Focused
Our Studio Offerings
Customizable copywriting solutions for brands across travel, sportswear, beauty, hospitality and consumer product industries.
Think of us as your integrated copywriting partner.
Our writing retainers are artfully structured to support your team with ongoing copy needs as they arise, like those never-ending product descriptions, messaging development for that upcoming product launch campaign, or those paid ads and emails targeting a whole new audience. Where there's words, count us in. We’ll seamlessly integrate into your preferred project management tool, attend creative reviews and check-in calls, and quickly get up to speed on who's who and how we can help. It’ll be the simplest onboarding process you’ve ever experienced.
Our writing retainers are ideal for those seeking a 3-month+ ongoing copywriting partnership.
Capabilities
+ Brand Narratives
+ Voice Guidelines
+ Campaign Messaging
+ Scriptwriting
+ Landing Pages
+ Product Descriptions
+ Email Campaigns
+ Paid & Organic Social
+ SMS Copy
LESS
Bring your product, brand, or message to life with a comprehensive creative campaign.
You’ve got the product or the idea, but when it comes to bringing it to life in the world, that’s where the words count. We’ll conduct in-depth research and analysis of your target audience, competitors, and the current state of the market, as well as provide strategic recommendations for a path forward. From there, we’ll develop multiple campaign concepts for potential execution. With the winning concept in mind, we’ll bring it to life through hard-hitting taglines and your channels of choice—from ad copy and emails to landing pages, product descriptions, and the list goes on.
THE DETAILS
+ Research & Strategy: We'll collaborate with you to analyze your competitive landscape and identify opportunities to differentiate your brand. After identifying industry trends, we'll develop a strategy that highlights your unique value proposition and resonates with your target audience.
+ Creative Development: We'll collaborate to generate a diverse range of creative campaign ideas, each designed to capture your audience's attention and drive action.
+ Campaign Writing: Including campaign messaging and executional copy across ads, email, landing pages, social, video, etc.
+ 2-3 Week Timeframe
*Customized scope based on project goals.
LESS
Meet our signature service.
Here, our work leans hard into our journalism roots, where research and strategy are key before any type of writing begins. We spend the first 1-2 weeks analyzing your competitive landscape, target audience, and how you fit into the mix. From there, we move onto your brand guidelines, curating visuals, and comprehensive messaging to bring your brand to life across every facet.
Once we build the foundation of your business, we’ll execute these guidelines onto your new digital home. Throughout this process, we’ll work collaboratively guiding you throughout each phase to uncover the layers that make up your brand. While this offering is extensive, you’ll walk away with a complete brand ecosystem with messaging, visuals that website copy to truly make an impact in the digital world.
THE DETAILS
+ Onboarding Questionnaire
+ 60-Minute Onboarding Call
+ In-Depth Research & Brand Story Extraction
+ In-Depth Research + Brand Story Extraction
+ Partnership With Brand and/or Web Designer
+ Search Engine Optimization
+ 2 Rounds of Revisions Per Deliverable
+ 9-10 Week Timeframe
+ Competitive Analysis (Google Doc & PDF)
+ Brand Messaging Guide (Google Doc & PDF)
+ Visual Identity (PDF)
LESS
Get our writing support for one whole day.
You'll work closely with our writing team for one day, beginning with a kickoff call in the AM followed by a mid-day check-in, with your copy delivered first thing the following day. It's collaborative, it’s fast, and it might be just what you've been looking for. If you've wanted to nail that campaign messaging, upgrade a sales page, write that email sequence or blog posts, but don't have the time to spend several weeks (sometimes months) on one of our copywriting projects, this is the perfect opportunity to get the words you need—hot off the press. Spots are limited.
THE DETAILS
+ Mid to Long Form Sales Page & (3) Accompanying Emails
+ (5-8) Email Sequence
+ (4) Pages of Website Copy
+ (2) Creative Campaign Messaging Approaches
+ Custom Deliverable - to be agreed upon in advance.
+ 1 Week Timeframe
LESS
OUR EXPERTISE
OUR EXPERTISE
E-COMMERCE COPY
SOCIAL, PAID ADS & SMS
BRAND STRATEGY & MESSAGING
BRAND NAMING
Our Capabilities
Where there's words, count us in. Here's a snapshot of where our expertise lies.
EMAIL COPYWRITING
CREATIVE CAMPAIGN DEVELOPMENT
inquire now
RETAIL & EVENTS
Scriptwriting
A Deeply Rooted Process
The Lāer Experience
Our creative process serves to uncover the layers of what makes your brand uniquely yours. With journalism at our foundation, our team operates with exploration at the forefront—constantly seeking out the authentic details that set you apart.
A Call, a Catch-Up, and a Proposal
Well, hello. Once we receive your inquiry form and decide we're an aligned fit, we’ll schedule a Discovery Call and ask you to tell us more about your brand and your goals.
We’ll then send a custom proposal with copywriting offerings for you to review.
ONBOARDING
Discovery
We’re on the Case
We’ll then do what we do best—in-depth research to uncover your brand’s potential and begin the writing process. This step entails extensive analysis of your brand, target audience, and competitors, as well as a brand interview. We’ll be in constant communication with you throughout the entire process to ensure we’re on the same page and have all the resources we need to present you with the best of the best.
Refinement
The Creative Review
Next, we’ll share our deliverables with you to get your first impressions. This is your chance to take everything in and share your feedback—all of which we’ll later address on a review call together, as needed. On this call, we’ll walk through the project to celebrate what feels aligned and edit what does not. For our Writing Retainers, we’ll have weekly creative reviews and check-ins as needed.
Delivery
All the Goods Delivered Straight to You
While we do offer two rounds of revisions for every copywriting project, if you’re feeling confident after a single round, we’ll move onward. Once we’ve completed your project, we’ll send the final deliverables your way. Have something else in mind? Simply reach out and let’s get started.
