Designed by parents, for parents.

Away: The Kids Collection

WORK

Away’s Kids Collection marked a first for the brand: new products, a whole new customer base, and a permanent expansion into family travel. But introducing an entirely new category meant balancing what already worked—Away’s trusted voice, design, and aesthetic—with the unpredictability (and charm) of family trips.

The voice? Still sharp, still bold, but softened with a playful tone that nodded to the realities of family travel—messy, joyful, and full of tiny carry-ons trying to keep up.

Little luggage, big debut.

introductions

Services

Details

Campaign Development
Ecommerce
Social & Paid Ads
Retail & Events
Email Marketing

Industry: Travel
Location: New York City, NY
Year: 2025

Help Away enter a whole new market with their first-ever kids’ collection.

The brief

Speak to parents. Charm the kids. Stay 100% Away.

the story arc

Launching an entirely new category requires more than a few clever headlines. It takes a clear creative direction—and a voice that can flex for a new audience while staying true to what existing customers already know and love about the brand.

Our role was to introduce Away Kids with consistency, clarity, and just enough cuteness—establishing a confident, evergreen brand presence across every channel, from first announcement to evergreen storytelling.

A collection built to last longer than their first passport.

the results

Unlike many seasonal campaigns, the Away Kids Collection wasn’t limited-edition—it was a permanent, strategic expansion for the brand. Our work helped position this new offering in a way that felt seamless to existing customers while opening the door to an entirely new audience. Playful, polished, and built to last.