Heart-stopping website copy to match the living artistry of this North Carolina floral design studio. 

SEEDED Wildly Told Through The Written Word


from the studio

from the studio

Earthy, Heartfelt, Untamed

Brand Voice & Tone Guide / Custom Website Copy

back to work


Monroe, North Carolina
Floral Designer

The Brief

SEEDED, a North Carolina-based floral designer sought a website copy overhaul to align with their elevated and earthy rebrand. The goal: to capture the essence of their living masterpieces, expand beyond the wedding niche, and showcase the brand's authentic voice in a more intentional, and impactful way.

Unearthing a new narrative.

Story Arc

Our collaborative journey began by diving into their brand essence, aspirations, and unique design process. Through intensive discussions and creative exploration, we honed in on a brand voice that was both down-to-earth yet wild and courageous so we could mirror the brand’s unique personality and speak directly to their ideal clients. 

A new, wild and wonderous digital home.

The Result

The result is untamed, bold, and elevated website copy that transcends traditional floral narratives, embracing the brand’s artistic, romantic, and soulful essence. Each word and web page is now as tailored and intentional as their stunning floral designs. 

Branding & Web Design by Duende Design Co.
Photography By Above The Wildflowers


A Deeply Creative Collaboration




They listened so well and took what I said and turned it into word bliss! The wording of my whole website is sooooo clean, professional and meaningful.

Jenna, Founder

Work With Us

Work With Us

Are you ready to get started?

Layer by layer

We’ll Get to the Heart of Your Story & Craft Something Beautiful

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