SEEDED, a North Carolina-based floral designer sought a website copy overhaul to align with their elevated and earthy rebrand. The goal: to capture the essence of their living masterpieces, expand beyond the wedding niche, and showcase the brand's authentic voice in a more intentional, and impactful way.
Our collaborative journey began by diving into their brand essence, aspirations, and unique design process. Through intensive discussions and creative exploration, we honed in on a brand voice that was both down-to-earth yet wild and courageous so we could mirror the brand’s unique personality and speak directly to their ideal clients.
The result is untamed, bold, and elevated website copy that transcends traditional floral narratives, embracing the brand’s artistic, romantic, and soulful essence. Each word and web page is now as tailored and intentional as their stunning floral designs.