Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile.

Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing…

I’m not hooked.

Why?

There’s no story that’s compelling me to stay and want to learn more. There’s no personal connection.

So, I bounce.

Time and time again, I see brands making this mistake. They’ve got their brand mission and vision in place, they’ve got all the nuts and bolts locked in and they’re well on their way to sharing their brand story but there’s a disconnect. And this is the one thing viewers and potential customers can smell from a mile away.

Inauthenticity.

So, how do you fix this? Let me first ask you a few questions.

• What makes your brand truly unique?
• What first inspired you to start working for this company or starting this brand yourself?
• What’s the passion behind your business?
• What separates you from the millions of other travel brands and businesses out there?

There’s your authentic story.

Now, that you’ve found it, start incorporating it into your digital marketing strategy. What are some personal anecdotes you can include that would hook your target audience? Can you incorporate touching customer reviews that share a positive experience they had from working with you?

What’s great about adding these personal elements to your marketing is that no other brand will have what you have.

THIS is what makes you different and unique. And this is what will help you stand out from the crowd.

I hope this gave you some clarity on your current marketing strategies and ways to improve them. And if you’re looking for even more clarity, learn more about our services here.