Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]

I write every single day. It’s my passion and my job, but that doesn’t mean that it’s always easy…and that I don’t experience writer’s block. Oh, I’ve experienced my fair share of writer’s block and it’s taken me a while to figure out how to work through it.  Here’s the thing: It’s all part of […]

If you want your business to succeed, you need to get crystal clear on your messaging strategy. Here’s why.