I’m going to tell you a story about the evolution of our studio. I’m writing this as I make my way to Florence, Italy. I’m at the very start of my three-week trip with my husband where I’ve tasked myself with the goal to work remotely whilst site seeing, wine sipping and celebrating a family […]

Making mistakes to a certain extent is unavoidable in life and in copy. And we could argue that making mistakes is actually a good thing.   Often they teach us valuable lessons and set us on the right path. But, who wouldn’t want to avoid some mistakes all together if they could; especially in copy. […]