It’s no secret that spending time online isn’t always the best for our mental health. But what if it’s your career as a content creator?  For our latest in our Beyond the Brand interview series, we got the opportunity to chat with Candace Molatore, the content creator behind @hey.candace. We talked about building an online […]

Third time’s a charm. Our interview series, Beyond the Brand, continues with our third installment and first interview of 2022. In case you missed our interviews with entrepreneurs Kristina and Jaclyn you can find them here and here. We had the chance to hear from Bree McCool, the entrepreneur and photographer behind Bree McCool Photography […]

It’s that time of year again—the time to take inventory of your life and choose new habits that will best serve you in this new season. The beginning of a new year always welcomes reflection and goal-setting. But let’s face it, how many unattainable goals have we set for ourselves only to drop a month […]

The season of giving is here. It’s the time of year for shopping lists, bustling holiday crowds, and snagging that perfectly quirky, elegant, or trendy gift for that friend you have in mind. For many, gift-giving is something of a sport, an opportunity to stretch your creativity to find the gift that will make your […]

How she builds two businesses one step at a time and her journey navigating entrepreneurship. Our interview series, Beyond the Brand, continues with our second installment. In case you missed our first interview, you can find it here. We had the chance to hear from Jaclyn Tracy, the founder of conscious marketplace, SISTAIN, and a […]

How She Created a Mission-Driven Business & How She Faces the Challenges of Entrepreneurship Welcome to the first interview for our new series, Beyond the Brand. In the coming months, you will get to sit down with your favorite cozy beverage and learn from the inspiring founders and creative minds behind brands that are making […]

Let’s talk about the importance of creating a space that welcomes creativity for YOU and your business. I recently came across an article on Medium that talks about making an office space through trial and error. It explained, “You could spend a long time creating the perfect environment but until you begin to create in […]

We all need a little refresh every now and then. Whether it means refreshing your hair,  wardrobe or mindset, having a clean slate or fresh start can work wonders, even with just a few tiny tweaks. The same goes for your copy. Copy can get stale or boring over time without some upkeep, if not […]

Making mistakes to a certain extent is unavoidable in life and in copy. And we could argue that making mistakes is actually a good thing.   Often they teach us valuable lessons and set us on the right path. But, who wouldn’t want to avoid some mistakes all together if they could; especially in copy. […]

You’ve encountered stories all your life.  Be it the elementary school teacher sitting you down in a circle and pulling out your favorite picture book, or the blurb you saw on the back of a bag of potato chips the other day, stories stick with us.