Clever brand messaging and website copy for this modern, Chicago-based coffee brand.

Metropolis Coffee: Expertly Told Through The Written Word 


from the studio

from the studio

Funny, Down-to-Earth, Familial

Brand Messaging | Website Copy | Email Flows & E-commerce Newsletters

back to work


Chicago, Illinois

The Brief

Metropolis Coffee is a beloved Chicago institution offering the tastiest local brews near and far for everyone. In collaboration with Upmkt Digital, we connected with MC's founders and quickly got to work on their top-to-bottom brand messaging and website refresh. 

A stellar collaboration set on capturing the love and commitment of this award-winning brew crew.

Story Arc

Through multiple brainstorming sessions and review calls, we were able to give their brand messaging and website copy the space it deserved. Our team leaves no stone unturned. We ask all the important questions to get to the core of what sets your business apart, and the same was true here.

Tailor-made copy deliverables crafted to scale and foster community. 

The Result

When we wrapped up our final deliverables, our clients walked away with the assurance that their brand messaging was complete, cohesive, and ready to share with their team. This coffee company now has solid messaging that speaks to its one-of-a-kind caffeinated culture across its website and email channels. Cheers to that.

E-Commerce Website Optimization & Email Marketing by Upmkt Digital
Branding & Web Design by Our Design Studio


A Deeply Creative Collaboration




Love this writing...Especially the curiosity. It’s idiosyncratic in the best way. 

Tony, Co-Founder 

Work With Us

Work With Us

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Layer by layer

We’ll Get to the Heart of Your Story & Craft Something Beautiful

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