Consider this your newsroom for all things copywriting, business, and head-turning stories, especially those beautifully told. Welcome.

Above The Fold


There’s something especially comforting about this time of year. It could be the crisp Autumn air, the sound of crunchy leaves underfoot, or perhaps it’s the spooky stories we cling to when October comes around. Whether we realize it or not, this is the time of year we all gravitate toward the fantastical, the unusual, […]


Copywriting & Storytelling

It’s no secret that spending time online isn’t always the best for our mental health. But what if it’s your career as a content creator?  For our latest in our Beyond the Brand interview series, we got the opportunity to chat with Candace Molatore, the content creator behind @hey.candace. We talked about building an online […]


Beyond The Brand, Entrepreneurship

Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]

Brand Strategy

Brand Strategy, Copywriting & Storytelling