Let’s talk about the importance of creating a space that welcomes creativity for YOU and your business. I recently came across an article on Medium that talks about making an office space through trial and error. It explained, “You could spend a long time creating the perfect environment but until you begin to create in […]

We all need a little refresh every now and then. Whether it means refreshing your hair,  wardrobe or mindset, having a clean slate or fresh start can work wonders, even with just a few tiny tweaks. The same goes for your copy. Copy can get stale or boring over time without some upkeep, if not […]

Making mistakes to a certain extent is unavoidable in life and in copy. And we could argue that making mistakes is actually a good thing.   Often they teach us valuable lessons and set us on the right path. But, who wouldn’t want to avoid some mistakes all together if they could; especially in copy. […]

You’ve encountered stories all your life.  Be it the elementary school teacher sitting you down in a circle and pulling out your favorite picture book, or the blurb you saw on the back of a bag of potato chips the other day, stories stick with us. 

Not to sound like a broken record but storytelling is one of THE most powerful tools we have when it comes to marketing our business. Whether it’s your brand story, the story of a trip you went on or the stories you read about in books, good stories stick with us.  But, if you are […]

Is your brand voice really your voice?  You may be thinking, “Of course it’s my voice, I wrote it!”  Bear with me, we’re going to dive a bit deeper. Firstly, what exactly is your brand voice? Even if you think you don’t know what brand voice is, you could probably tell me how different brands […]

Believe or not, I’ve worked with companies in the past who thought they didn’t need social media to market their brand or share their brand story. Scary, right? If you’re one of those people, don’t click out just yet! They didn’t think they needed one of the most powerful digital marketing tools because they weren’t […]

Finding your brand voice is an essential step for growing your business. It can be difficult to know where to start. These 5 questions will guide you through the process of creating a voice that fits your brand and sticking to it. Do you have a brand voice? If you answered no or if you’re […]

Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]

I write every single day. It’s my passion and my job, but that doesn’t mean that it’s always easy…and that I don’t experience writer’s block. Oh, I’ve experienced my fair share of writer’s block and it’s taken me a while to figure out how to work through it.  Here’s the thing: It’s all part of […]