Hilary Lex is an experienced travel photographer with an insatiable love for light. She came to us with an exciting proposition at hand–refreshing her personal brand. Instead of focusing solely on her travel photography, she would highlight her guided trips to Nepal, too. In partnership with brand and web designer Dani, from Studio of Wonder, we set off to write custom website copy that captured Hilary’s sense of adventure and curiosity.
Through this multi-week process, we collaborated with Hilary to craft something truly epic. During our research and interview process, we focused closely on her passion for capturing photos and leading tours in the beloved land of Nepal.
When our journey together was complete, Hilary walked away with six pages of custom website copy rooted in her identity, with offerings for both travelers and conscious brands alike. What makes this project so unique is the gleaming details she included from her trips across the globe. One quick read-through, and you may find yourself in search of any reason to go on a trip with Hilary.