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Avocado Green Mattress doesn’t just sell better sleep—they’re building a movement around transparency, sustainability, and ethical craftsmanship.
Writing for a brand like this means more than simply sharing information. Complex topics—like organic certifications, climate neutrality, or sleep science—need to educate and inspire, while staying true to Avocado’s grounded, trustworthy voice. It’s a careful balance: clear but never dry, expert but always inviting.
That’s where we come in.
Avocado—where science meets story.
introductions
Services
Details
Writing Retainer
Article Writing
Content Strategy & Research
Industry: Lifestyle
Location: Los Angeles, CA
Year: 2025
Turn complex research into approachable, on-brand storytelling.
The brief
From pitch to publish—on repeat.
the story arc
What started as a trial project with Avocado quickly turned into an ongoing content writing partnership. Each month, we pitch, research, and write a handful of articles for their online magazine, covering topics from gut health and green parenting to what’s new in sleep science.
We approach every subject like journalists: interviewing experts, digging into research, and translating complex ideas into articles that are SEO-friendly, credible, while upholding the brand’s voice of being warm, grounded, and informed.
Breaking down the science. Building up the brand.
the results
Over time, we’ve become an embedded part of Avocado’s editorial rhythm—helping them consistently publish articles that educate, build trust, and deepen their authority in the sustainability and mindful living space.
WORDS BY
Laura, Director of Brand Marketing
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We're loving the articles and very happy with how things are going!
