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For the 2024 holiday season, Away sought to solidify its place as the go-to gifting destination. The creative vision revolved around the concept of "Reasons to gift Away"—a campaign celebrating their unmatched expertise in travel while unlocking storytelling opportunities around thoughtful design, elevated style, and new products.
Positioning Away as the ultimate gifting destination.
introductions
Services
Details
Campaign Development
Ecommerce
Social & Paid Ads
Retail & Events
Industry: Travel
Location: New York City, NY
Year: 2024
Transform Away’s creative vision into a cohesive campaign across each and every platform.
The brief
Counting the reasons. How we brought Away’s holiday story to life.
the story arc
From web copy and marketing emails to social content and retail signage, we knew each piece of content had to work together to tell a cohesive story. To achieve this, we developed a strategic approach rooted in the consumer journey, designed to inspire and engage our audience all season long.
At the heart of this approach was a playful numbered system that highlighted abundance and versatility. From bold statements like “Reason #88: Our luggage was made for each other” to key launch moments for The Cosmic Collection, each element reinforced Away’s position as the ultimate gifting destination by showcasing the depth and breadth of their offerings.
Reason #94: A little sparkle goes a long way.
CAMPAIGN Highlight
The launch of Away’s limited-edition Cosmic Collection was a key moment in the holiday campaign. Available in Supernova Silver and Galaxy Blue, the collection featured five suitcase sizes and a new Train Case silhouette—all designed to shimmer and shine with the same design travelers have come to know and love. By tying the "Reasons to gift Away" campaign to the collection’s sparkle, function, and exclusivity, we positioned it as the ultimate gift for those seeking a perfect blend of style and adventure.
The Cosmic Collection
Launching a new silhouette.
CAMPAIGN HIGHLIGHT
The launch of Away’s new Train Case was another standout moment in the holiday campaign. A modern update to the iconic ‘90s organizer, the Train Case offered elevated organization with sleek compartments for makeup, tech, and more. To align this launch with the "Reasons to gift Away" campaign, we introduced it as the ideal gift for travelers who appreciate practical organization with an elevated look.
The Train Case
Big reasons, small gifts.
CAMPAIGN HIGHLIGHT
The spotlight on small leather goods in Away’s holiday campaign offered yet another reason to gift Away. With a range of accessories each designed to offer both style and functionality, we positioned these pieces as the perfect stocking stuffers for travelers seeking a more sophisticated way to organize their essentials.
Small Leather Goods
A season to remember.
the results
The response to Away’s holiday campaign has been overwhelmingly positive, with a significant increase in engagement and purchases across all platforms. With Away firmly positioned at the top of everyone’s gift lists, we can't imagine a better way to wrap the season.
