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For salon owners and founders, Kortni and Stephanie knew the challenges of finding products that were clean, accessible, and good for your hair. With decades of experience in the haircare industry, they were ready to bring the solution to life themselves. Enter: Bee Hair Co. In partnership with the talented brand and web design studio, WK Creative, they were led to Lāer to develop a brand voice and website copy to help them bring their vision to life.
Like many great conversations, the idea for Bee Hair Co. started in the salon.
introductions
Services
Details
A Day in The Studio
Custom Website Copy
Industry: Beauty
Location: Neptune Beach, FL
Year: 2023
When it comes to hair, Bee Hair Co. founders are in their element, but stringing their story, mission and values into a cohesive brand? That's where we come in.
The brief
From idea to digital storefront.
the story arc
With their fast-approaching launch date, our A Day in The Studio sprint service was the perfect fit. We worked closely with the founders to uncover the layers that make up Bee, including their competitive landscape, holistic approach to sourcing and production of haircare products, and, of course, their value proposition of only using cruelty-free and sustainable ingredients.
Feminine (and fun) website copy to match it’s uplifting branding.
the results
The Bee team walked away with a newly defined brand voice that's feminine, upbeat and upholds a kindred spirit, along with comprehensive website inviting the customer into every brand touchpoint.
Copywriting: Lāer Studio
Branding & Web Design: WK Creative
Photography: Kamokila
