Your home, reimagined through transformative design and renovation.

Everything Home Designs

WORK

Everything Home Designs (EHD) is an Indianapolis-based interior design and construction company known for uniting these two specialties under one roof. With decades of expertise and strong local roots, EHD creates spaces that balance elegance with everyday comfort. As the exclusive design partner for Central Indiana’s premier home builder, Old Town Design Group, EHD has built a reputation for delivering bespoke renovations and new home designs distinguished by thoughtful detail and exceptional quality.

Where luxury meets livability.

introductions

Services

Details

Brand Messaging Guide
Custom Website Copy
Portfolio Descriptions 

Industry: Custom Build & Interior Design
Location: Indianapolis, IN
Year: 2025

To refine their services, clarify their offerings, and position them as the premier design-and-build firm in the region, we developed a tailored approach for their rebrand.

The brief

Building a cohesive brand identity.

the story arc

At the heart of our work for Everything Home Designs was the challenge of showcasing their dual expertise in a way that felt seamless and elevated. Collaborating closely with Grace at Marrow Design and Olivia at Makers Editorial, we developed a creative strategy that combined sophistication with a warm, client-driven approach.

For EHD’s messaging, this foundational strategy emphasized EHD’s artistry while reflecting their commitment to thoughtful craftsmanship and personalized care. Together, we ensured every touchpoint—brand messaging, website copy, and digital design—captured the feeling of entering a space that’s both beautifully refined and deeply inviting.

Aligning visuals with storytelling.

the story arc

By uniting their narrative and visual identity, we created a messaging approach that authentically reflects EHD’s expertise and core values. The new messaging guide and website copy bring their work to life with clarity and confidence, helping EHD intentionally connect with their ideal clients who value their thoughtful approach to elevated designs.

A transformative rebrand.

the results

By effectively communicating EHD’s expertise and unique design-and-build model, we positioned them as a leader in Indianapolis' design industry and beyond. The new EHD ensures they stand out in a competitive market while staying true to their authentic, client-centered approach.

WORDS BY

Wendy, EHD Founder

"
I’ve had a great journey with Lāer, mapping and guiding us through all the stages of finding and creating the EHD voice: discovery, development, and refinement. I couldn’t have done this without your creative insight, project management, and coaching.

Copywriting: Lāer Studio
Branding: Marrow Design
Web Design: Makers Editorial

ACKNOWLEDGMENTS

A Deeply Creative Collaboration

It all starts here.

The first step

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