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The owners and husband-wife duo have always called Santa Cruz home. A sun-soaked location with history rooted in sand and surf, they were dedicated to preserving this essence of this place while enticing visitors near and far to embrace the allure of Santa Cruz in a truly adventurous spirit.
That intimate, breath-of-fresh-air, California getaway is right at your fingertips—can you feel it?
introductions
Services
Details
Custom Website Copy
Industry: Travel & Hospitality
Location: Santa Cruz, CA
Year: 2022
How do you convey the feeling and history of a place such like Santa Cruz to someone who's never visited before?
The brief
To Santa Cruz we went.
the story arc
We had see the property ourselves to really understand the magic of this place, so we packed our bags and headed to Surf City. From sharing the stories of the property's inherited skate bowl, how each room was awarded a local surf name, and describing what it’s like to sleep, eat and adventure there, this project brought us love (and power) for travel in the travel in the best possible way.
A surf house with soul.
the results
Our time at Manresa Surf House allowed us to share in the rich history of this 1960s property, giving us the inspiration and backgrounded we needed to write messaging with soul. Through our work together, we were able to provide copy that set the welcoming and warm tone while informing future creative assets, like videography and graphic design.
WORDS BY
Manresa Surf House Owners
"
We could taste and smell the experiences through words. Because we had our copy done before we shot all of our media, it really gave us so much extra value by the time we shot everything...I will say, we were blown away with their service and I think everyone who reads it will be blown away as well.
Copywriting: Lāer Studio
Website Template, Gin & Tonic Template from Tonic Site Shop
Branding & Design: Allyson Baker Design
Videography: 17th & Ocean and Christopher & Co.
Photography: Abby Clayden and Axton & Liv
