Curiosity tastes good.

WORK

Sarah Russo is a talented chef and foodie entrepreneur based in Chicago. In collaboration with the Upmkt Digital team, Chef Sarah partnered with us for a complete overhaul of her former Salad Club brand, hoping to pique the interests (and taste buds) of the Chicagoans she knew and loved in her latest venture, Plenty Goods. Sarah aimed to transform her Salad Club brand into a brick-and-mortar wellness cafe called Plenty Goods offering a variety of food-centric products and services–nestled in Chicago’s West Side neighborhood.

Your healthy neighborhood cafe & personal chef service.

introductions

Services

Details

Brand Voice & Tone
Brand Messaging
Custom Website Copy

Industry: F&B
Location: Chicago, IL
Year: 2023

To reimagine Salad Club into a vibrant neighborhood cafe and personal chef services under the Plenty Goods name.

The brief

Getting to the heart of the Plenty Goods brand.

the story arc

Our team set off on our new mission, working closely with Chef Sarah to ensure her new brand copy was a direct reflection of her one-of-a-kind values and refined offerings of ready-made meals, meal subscriptions, and personal chef services. We crafted elevated brand messaging, website copy, and e-commerce emails to bring people together and feast under the Plenty Goods name.

A unique approach to wholeness.

the results

Good food should spark a newfound passion, a curiousity. We took this belief to heart to instill Plenty Goods' brand with a voice that's inclusive and curious, inviting it's customers to indulge in well-made meals that nourish and ultimately challenge your perspective on what it means to eat well. There’s lots of joy to be had in this collaboration–plenty of it.