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Relativity Textiles, based in Chicago, IL, is an artist-driven, woman-owned company dedicated to transforming spaces with stunning, eco-friendly textiles. Specializing in handcrafted wallpapers, performance fabrics, rugs, and artwork, the Relativity Textiles team is committed to bringing globally inspired designs into homes—creating pieces as unique as the individuals who live in them.
Where artistry meets home decor.
introductions
Services
Details
Custom Website Copy
Email Welcome Sequence
E-Commerce Emails
Industry: Interior Design & Textiles
Location: Chicago, IL
Year: 2023
As Relativity Textiles grew, the founder knew her brand needed more than just a fresh coat of words, but a voice as distinctive and sophisticated as the products she created. Our mission was clear: to infuse Relativity's brand voice and messaging with the same artistry, creativity, and global inspiration that defines her textiles.
The brief
Bringing globally inspired textile designs into homes through printed papers and fabrics.
the story arc
We drew inspiration from Relativity's intricate patterns and eco-conscious practices. Through in-depth conversations and meticulous research, we uncovered the brand’s unique value within the textiles industry. From there, we developed a voice that was equal parts elevated and approachable—capturing the heart and creativity of the founder herself. This brand voice was seamlessly woven into the core values, tagline, and value propositions, setting the stage for a compelling digital home that invites customers to explore and engage.
A reimagined brand (and digital home).
the results
Our collaboration culminated in a beautifully reimagined website and email communication that encapsulates the essence of Relativity Textiles. With a polished digital presence, they now have a platform that effectively communicates the brand's unique offerings and values, inviting customers to confidently explore, dream, and transform their spaces.
Copywriting: Lāer Studio
Brand & Website Design: Upmkt Digital
