Custom items for you and your crew.

WORK

Rey To Z has always been about bringing meaning to moments big and small. What began as a playful brand focused on hats for kiddos has grown into something much bigger, now serving parents, teens, gift-givers, and moments of all kinds. Nearly six years after writing their original website copy and providing ongoing email campaign support, we went back to the drawing board to reflect on who they are today: with more products, a wider audience, and an even bigger story to tell.

A brand built to celebrate life at every stage.

introductions

Services

Details

Brand Messaging Guidelines
Custom Website Copy
E-commerce Emails
SMS Copy

Industry: Lifestyle
Location: Chicago, IL
Year: 2025

Refresh the voice, widen the lens, clarify the experience.

The brief

Growing up without growing out of it

the story arc

We worked closely with Rey To Z’s founder, Jennifer, to recalibrate their brand voice from a lighthearted, playful tone to a slightly cheekier one that appeals to a wider audience and reflects the brand's maturity. While the new voice is more refined, it remains rooted in celebration and relatability.

A story built to scale with life, and all its moments.

the results

Rey To Z now has a brand voice and website experience that reflects the full scope of who they are today. The refreshed copy supports their expanding product offerings, speaks to a broader audience, and makes shopping for custom products feel inviting and easy. Most importantly, it gives the brand room to keep growing, while staying grounded in what they’ve always done best: helping people celebrate life’s moments, big and small.