The Shift: From One-Off Projects to Long-Term Creative Partnerships The way brands collaborate with creative agencies is changing—and it’s a shift that’s not just practical but necessary in today’s ever-changing economy. The traditional model of hiring an agency for one-off projects, handing over a brief, and waiting for a big reveal is becoming less common. […]

Say hello to Kelly, our newest copywriter here at Lāer Studio. With a journey that’s as unique as her perspective, Kelly brings a blend of agency experience, freelance copywriting wisdom, and an undeniable passion for storytelling to our team. From writing fan fiction as a child to crafting memorable brand messages for tech giant Spotify, […]

Travel and storytelling are two concepts we hold close to our hearts here in the studio. With a month of travel headed our way, it felt fitting for this Beyond The Brand interview to come to life. We’re honored to welcome Annika Bielig Bussmann, founder of SOULBASE magazine, an independent, interview-style lifestyle magazine featuring creatives […]

Third time’s a charm. Our interview series, Beyond the Brand, continues with our third installment and first interview of 2022. In case you missed our interviews with entrepreneurs Kristina and Jaclyn you can find them here and here. We had the chance to hear from Bree McCool, the entrepreneur and photographer behind Bree McCool Photography […]

Not to sound like a broken record but storytelling is one of THE most powerful tools we have when it comes to marketing our business. Whether it’s your brand story, the story of a trip you went on or the stories you read about in books, good stories stick with us.  But, if you are […]

Believe or not, I’ve worked with companies in the past who thought they didn’t need social media to market their brand or share their brand story. Scary, right? If you’re one of those people, don’t click out just yet! They didn’t think they needed one of the most powerful digital marketing tools because they weren’t […]

Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]