Third time’s a charm. Our interview series, Beyond the Brand, continues with our third installment and first interview of 2022. In case you missed our interviews with entrepreneurs Kristina and Jaclyn you can find them here and here. We had the chance to hear from Bree McCool, the entrepreneur and photographer behind Bree McCool Photography […]

Not to sound like a broken record but storytelling is one of THE most powerful tools we have when it comes to marketing our business. Whether it’s your brand story, the story of a trip you went on or the stories you read about in books, good stories stick with us.  But, if you are […]

Believe or not, I’ve worked with companies in the past who thought they didn’t need social media to market their brand or share their brand story. Scary, right? If you’re one of those people, don’t click out just yet! They didn’t think they needed one of the most powerful digital marketing tools because they weren’t […]

Every day, multiple times a day, I come across brands on social media and websites that lose me within seconds of viewing their profile. Their branding is beautiful, their user experience is awesome, copy looks great, everything is spot on but something is missing… I’m not hooked. Why? There’s no story that’s compelling me to […]