Consider this your newsroom for all things copywriting, business, and head-turning stories, especially those beautifully told. Welcome.

Above The Fold


When I first started Lāer, a lot of things felt clunky. I was learning through trial and error every day, and using so many different tools to accomplish one goal—client management. I was invoicing my clients on some free platform I’d found that had wonky designs and was limited to its singular function. My contracts […]



Hello again, friend.  It feels like it’s been a whirlwind here at the studio these past few months–juggling exciting client projects, diving into our newest studio offering The Studio Hour, and, well, navigating the delightful chaos that comes with running this busy story house. Amidst the busyness, our beloved Above The Fold blog may have […]

self-reflection journal prompts


*Deep inhale.*  Ahhh…that spring air is rolling through and bringing with it earthy scents of mulch, new life, flowering trees, and an invitation to spend more time outside. It’s no wonder April is Earth Month and sustainability is top of mind. We imagine everyone is welcoming that spring invitation with open arms, ready to get […]

Sustainability in business with Adam Simone of Leaf Shave

Beyond The Brand, Entrepreneurship

Can you feel the love in the air? Tis’ the season, after all. It’s that time of year when we pause to appreciate the loved ones in our lives and open our hearts to receiving a little extra love ourselves. But, as our busy schedules fill to the brim and we begin to notice all […]

Showing love to service providers

Entrepreneurship, Impact

Looking for some expert love advice from a professional? We’ve got you covered in this month’s Beyond the Brand interview. We’re sitting down with coach Anna Reidenbach to discuss all things love and business. How can we learn to love our work more? And, how can we love ourselves within that work? We asked these […]

Beyond The Brand, Entrepreneurship

It’s true–good things take time. Any creative understands the value of precision, of taking a long look at a project to yield the best results. Most of our services here in the Studio are longer in nature, but we couldn’t help but wonder, what if this process could be sped up? What if we could […]

Copywriting & Storytelling

Welcome to a chapter in the life and business of Alex Fairchild. Alex is the founder and lead designer of Marked By Alex, a creative design and floristry studio out of Denver, Colorado that offers artwork to the world (in the form of flowers and raw elements) that inspires, excites, and sparks conversation. With the […]

evolution of self and business

Beyond The Brand, Entrepreneurship

November is upon us, and this month comes with an important reminder.  Yes, to give thanks, but also…to give back.  How can we make our actions, spending choices, and business plans have a bigger impact on the good in the world? This was the question on our Studio’s mind as the holiday season began rolling […]

giving back through business

Beyond The Brand, Entrepreneurship

There’s something especially comforting about this time of year. It could be the crisp Autumn air, the sound of crunchy leaves underfoot, or perhaps it’s the spooky stories we cling to when October comes around. Whether we realize it or not, this is the time of year we all gravitate toward the fantastical, the unusual, […]


Copywriting & Storytelling

This month, the studio has been reflecting on what it means to work your way. And, sometimes, the only way to really work your way is to create your own business. So, it seems fitting that we speak with Lisa Hennessy of Fernweh, a creative studio located on the island of Kauai, HI., for this […]

Mission driven

Beyond The Brand, Entrepreneurship