The Shift: From One-Off Projects to Long-Term Creative Partnerships The way brands collaborate with creative agencies is changing—and it’s a shift that’s not just practical but necessary in today’s ever-changing economy. The traditional model of hiring an agency for one-off projects, handing over a brief, and waiting for a big reveal is becoming less common. […]

Meet the platform we rely on for beautiful emails, easy automations, and a streamlined workflow that actually works for us. If you’ve been in our corner for a while, you already know how much we love great storytelling and a beautiful aesthetic when it comes to pretty much everything we do…but especially when it comes […]

Say hello to Kelly, our newest copywriter here at Lāer Studio. With a journey that’s as unique as her perspective, Kelly brings a blend of agency experience, freelance copywriting wisdom, and an undeniable passion for storytelling to our team. From writing fan fiction as a child to crafting memorable brand messages for tech giant Spotify, […]

Discover how writing wedding copy taught this copywriter the art of adapting a brand’s voice to fit any occasion or audience.

As we celebrate Earth Day, there’s no better time to spotlight visionaries who are shaping the future of sustainable design in today’s world and market. Enter Giada Tamborrino, the innovative mind behind GT Studio. With her finger on the pulse of eco-conscious brand and packaging design, Giada’s journey from self-taught designer to the helm of […]

Travel and storytelling are two concepts we hold close to our hearts here in the studio. With a month of travel headed our way, it felt fitting for this Beyond The Brand interview to come to life. We’re honored to welcome Annika Bielig Bussmann, founder of SOULBASE magazine, an independent, interview-style lifestyle magazine featuring creatives […]

When I first started Lāer, a lot of things felt clunky. I was learning through trial and error every day, and using so many different tools to accomplish one goal—client management. I was invoicing my clients on some free platform I’d found that had wonky designs and was limited to its singular function. My contracts […]

Hello again, friend.  It feels like it’s been a whirlwind here at the studio these past few months–juggling exciting client projects, diving into our newest studio offering The Studio Hour, and, well, navigating the delightful chaos that comes with running this busy story house. Amidst the busyness, our beloved Above The Fold blog may have […]

*Deep inhale.*  Ahhh…that spring air is rolling through and bringing with it earthy scents of mulch, new life, flowering trees, and an invitation to spend more time outside. It’s no wonder April is Earth Month and sustainability is top of mind. We imagine everyone is welcoming that spring invitation with open arms, ready to get […]

Can you feel the love in the air? Tis’ the season, after all. It’s that time of year when we pause to appreciate the loved ones in our lives and open our hearts to receiving a little extra love ourselves. But, as our busy schedules fill to the brim and we begin to notice all […]