Consider this your newsroom for all things copywriting, business, and head-turning stories, especially those beautifully told. Welcome.

Above the Fold

JOURNAL

The Shift: From One-Off Projects to Long-Term Creative Partnerships The way brands collaborate with creative agencies is changing—and it’s a shift that’s not just practical but necessary in today’s ever-changing economy. The traditional model of hiring an agency for one-off projects, handing over a brief, and waiting for a big reveal is becoming less common. […]

Brand Strategy

Meet the platform we rely on for beautiful emails, easy automations, and a streamlined workflow that actually works for us. If you’ve been in our corner for a while, you already know how much we love great storytelling and a beautiful aesthetic when it comes to pretty much everything we do…but especially when it comes […]

Entrepreneurship

Say hello to Kelly, our newest copywriter here at Lāer Studio. With a journey that’s as unique as her perspective, Kelly brings a blend of agency experience, freelance copywriting wisdom, and an undeniable passion for storytelling to our team. From writing fan fiction as a child to crafting memorable brand messages for tech giant Spotify, […]

Copywriting & Storytelling

Discover how writing wedding copy taught this copywriter the art of adapting a brand’s voice to fit any occasion or audience.

Brand Strategy, Copywriting & Storytelling, Lifestyle

As we celebrate Earth Day, there’s no better time to spotlight visionaries who are shaping the future of sustainable design in today’s world and market. Enter Giada Tamborrino, the innovative mind behind GT Studio. With her finger on the pulse of eco-conscious brand and packaging design, Giada’s journey from self-taught designer to the helm of […]

sustainable design

Beyond The Brand, Impact

Travel and storytelling are two concepts we hold close to our hearts here in the studio. With a month of travel headed our way, it felt fitting for this Beyond The Brand interview to come to life. We’re honored to welcome Annika Bielig Bussmann, founder of SOULBASE magazine, an independent, interview-style lifestyle magazine featuring creatives […]

Beyond The Brand, Entrepreneurship

When I first started Lāer, a lot of things felt clunky. I was learning through trial and error every day, and using so many different tools to accomplish one goal—client management. I was invoicing my clients on some free platform I’d found that had wonky designs and was limited to its singular function. My contracts […]

HoneyBook

Entrepreneurship

Hello again, friend.  It feels like it’s been a whirlwind here at the studio these past few months–juggling exciting client projects, diving into our newest studio offering The Studio Hour, and, well, navigating the delightful chaos that comes with running this busy story house. Amidst the busyness, our beloved Above The Fold blog may have […]

self-reflection journal prompts

Entrepreneurship

*Deep inhale.*  Ahhh…that spring air is rolling through and bringing with it earthy scents of mulch, new life, flowering trees, and an invitation to spend more time outside. It’s no wonder April is Earth Month and sustainability is top of mind. We imagine everyone is welcoming that spring invitation with open arms, ready to get […]

Sustainability in business with Adam Simone of Leaf Shave

Beyond The Brand, Entrepreneurship

Can you feel the love in the air? Tis’ the season, after all. It’s that time of year when we pause to appreciate the loved ones in our lives and open our hearts to receiving a little extra love ourselves. But, as our busy schedules fill to the brim and we begin to notice all […]

Showing love to service providers

Entrepreneurship, Impact